The Hindustan Power Links Kochi Controversy and the Sevana Direct Marketing Controversy have recently gripped public attention in Kerala, India, shedding light on alleged workplace exploitation and inhumane treatment within the direct marketing industry. Hindustan Power Links, a Kochi-based marketing firm, and its associated franchisee, Sevana Direct Marketing (often linked to Keltro in reports), have faced severe backlash following shocking revelations of employee abuse. Reports allege that workers were subjected to degrading acts such as crawling on the floor, licking coins, and enduring physical and psychological torture for failing to meet sales targets. The controversy escalated when Anu Thomas, a victim and whistleblower, courageously exposed the cruelty inflicted by these companies, sparking outrage across social media and prompting government action.
In April 2025, viral videos and employee testimonies brought these disturbing practices to light, leading the Kerala Labour Department to issue notices to Hindustan Power Links for violating labor laws, including the Minimum Wages Act and the Contract Labour Act. The firm’s failure to produce legal documents during inspections further fueled the controversy. Anu Thomas’s firsthand account detailed the brutal harassment, including forced humiliation and threats, aimed at coercing employees into achieving unrealistic sales goals. While Hindustan Power Links has denied the allegations, claiming the evidence was fabricated by a disgruntled ex-employee, the Kerala government has launched a probe to investigate these claims.
The Sevana Direct Marketing Controversy, intertwined with Hindustan Power Links, highlights similar patterns of exploitation. Operating in Perumbavoor and other regions, Sevana (often referred to as Keltro in media) allegedly promised employees promotions and high salaries but instead subjected them to inhumane conditions. Anu Thomas’s exposé has become a rallying point for victims, amplifying calls for justice and stricter regulations in Kerala’s direct marketing sector. This unfolding scandal raises critical questions about labor rights, corporate accountability, and the ethical boundaries of sales-driven businesses in India.
Stay updated on this developing story as investigations continue, and learn how Anu Thomas’s bravery is driving change against workplace cruelty in Kochi’s marketing industry.
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