Rep. Lee Zeldin has a social media follower edge over Gov. Kathy Hochul

Kathy Hochul’s Republican challenger, Rep. Lee Zeldin, has trailed when it comes to polling and fundraising — but he’s got a growing lead on Twitter to lean on ahead of the Nov. 8 election. The Long Island congressman’s personal profile on the social media platform showed his at 75,608 Friday compared to 74,803 for Hochul, who is leveraging a humongous campaign war chest to get her message out through cyberspace. “While Kathy Hochul is focused on dodging New Yorkers and the media, Congressman Zeldin is using every means necessary to reach as many New Yorkers as possible,” Zeldin campaign spokeswoman Katie Vincentz said, alluding to ongoing disagreements between the two campaigns on scheduling debates. “It’s useful in a higher turnout election with younger voters,” political consultant Bradley Tusk told The Post about the value of having a solid social media position in the Twittersphere. “Twitter is useful to reach the base and reporters but not new voters. TikTok can reach new voters but they’re likely not voting in this election and TikTok has a lot of controls around politics that make using it for this purpose difficult,” added Tusk, who worked on Twitter superstar Andrew Yang’s 2021 mayoral campaign. A bigger audience on such social media platforms could help Zeldin reach voters without having to match Hochul dollar-for-dollar on the airwaves. “While Kathy Hochul is focused on dodging New Yorkers and the media, Congressman Zeldin is using every means necessary to reach as many New Yorkers as possible,” Zeldin campaign spokeswoman Katie Vincentz said. Yang is hardly the only pol who has struggled to transform a big online presence into an election victory, with candidates as ideologically diverse as lefty actress Cynthia Nixon, a 2018 Democratic primary candidate for governor, and rightwing Rep. Matt Gaetz losing high-profile elections despite their social media prowess. Hochul is seeking to win her first full term in NY. A spokesman for her campaign did not immediately return comment. “Against $20 million of total media: Not a great deal. Zeldin will be forever remembered as the guy – what’s his name – who said ‘debate? ‘” Sheinkopf said about the worth of a lot more campaign money for Hochul versus Zeldin’s bigger audience. “Fuggedabout it,” Sheinkopf added.

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